Bender Rosenthal, Inc. is a California company that provides experienced right of way and real estate appraisal services. The company wanted a simple, bold logo with eye-catching collateral to help them stand out from their competitors. I accomplished this by adding dynamic diagonal shapes and engaging color throughout their brand, designing clear hierarchy in content so the volume of information can be easily consumed. To represent the people behind the brand, I added large quotes and staff photos, elements typically not seen in text driven competitive proposals. Even the “R” in their logo was intentionally selected to bring a little personality to their bold wordmark. The rebranding and new collateral design resulted in a significant increase in BRI’s win rates—up to 50% in some markets, and a minimum of a 30% increase across the board.
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